Update on Filming

Today as a group together we successfully filmed the artist lip syncing and shots of the artist for our video. After this I then took the camera with me to continue to film both myself and the actor we have.

Overall it has been a very successful day of filming and I will be editing the footage in tommorows lesson in order to get a rough cut music video.

Analysis of Students Magazine Advert

I have selected this magazine advert from the past students blog 'T2-40'.

In my opinion there are many things in which work well in order to capture and entice audiences. The first thing in which I think works really well in this advert is the technique of white on black. It really makes the text stand out and captures your attention instantly. We will be using this technique with ours to reflect the mood of the song as well as to make the text bold and eye-catching. Also the fonts they have used work really well as they are extremely easy to read from a distance as the characters are all clear. This is a technique I will take into consideration when creating our magazine advert.

The next great point about this advert is the graphics behind the tour listing. The colours aren't to striking however they do capture your attention still. I think this is a nice technique of having the colours bold but not to striking. We will also use this as it will incorporate the meaning and emotion behind the song if the colours stand out but aren't to bold.

They have also been successful in following the conventions of music magazine adverts. For example the name of the band and the track has clearly been shown, they have a star rating from NME magazine, they have a graphic/image, they have the release date, tour listings, a retailer in which you can buy it from and finally the record label in the bottom left hand corner. So therefore this will help to remind us what we need our magazine advert to feature.

From analysing the magazine advert I have realised that the layout of the titles are great. Nothing is out of proportion which is good and the title of the track being to the left of the frame works really well. So I have learnt from studying this advert that not having all the text in the centre works well, so I will try off-centering the text to either the left or the right of the frame.

The only negative I have about this advert is based on personal judgement. Which is that the record label logo should have been the same size as the hmv logo in the right hand corner.

Filming Plans

Due to our footage not being kept/deleted I will now have to re-film all the footage. I have planned all the footage we need to speed up the process. The list is below.

- The actor writing I miss you on paper
- Memory Book (montage of photos)
- Couple holding hands in the distance
- Artist lip syncing - on a bench
- Shots of artist in a variety of locations (variety of shot types)
- Mid shot of couple really happy
- Couple laying on the floor looking up to the sky
- Actor sitting alone
- The camera behind the couple on the bench
- Landscape shots
- Guy sitting alone isolated

So these are the parts of footage which were suppose to be filmed today. However due to only myself turning up to film we couldn't film the footage I had planned. Therefore I will book the camera out tommorow and I alone will be filming the above to ensure it is done. If I have any spare time I will experiment with other footage.

Analysis of old student magazine adverts

  

The good points that i noticed about this groups magazine advert is that it clearly states where it can be bought (All music retail stores) and when it is available to purchase (December 1st 2010). The first thing i noticed however is the bright pink hands, mainly because of the choice of colour which i feel is an important aspect of a magazine cover to ensure it grabs potential buyers attention. The price of the album, the age certificate and showing that its also available on i tunes is also good extra information which i feel is important aspect to add to a magazine advert. It also includes quotes from famous people such as Fearne Cotton and Jo Whiley which is a good addition to the advert as not only does it give an opinion on the artists music to influence consumers but it also is an opinion from people who are important within the music industry,  as they are famous radio dj's.

There aren't many bad aspects within this magazine advert to point out but one thing i did notice was that the only part of the advert that stands out is the bright pink hands in the centre. The name of the band and album, which is the most important part, is underneath in a plain black font. I think the font or the colour of this could be changed so people's attention is also drawn to the names of the artists so that they are then associated with the pink hand prints.

Using Colour Corrector Filter

From our successful feedback we took it on board and so in todays lesson we will be researching different techniques which will allow us to show the past and present within our videos.

This was our test footage to see if the black and white aspect worked. So here is a screen shot from our test footage to show the couple together and happy so this is reflected in the bright colours.

Here is our footage after using the colour corrector filter in order to show the past of the guy on his own. We think this technique of using black and white for the present to portray the emotion compared to the colour and bright frames with the couples together. 

Things To remember

+ Make sure clips run smoothly and no bumps etc
+ Lip syncing must be to a good standard
+ Have a variety of shot types
+ Be aware of surroundings when filming
+ Continuity Editing
+ Be aware of the lighting conditions
+ Be aware of the weather
+ Consider costume continuity as much as possible

Editing

Here is another example of the use of cross dissolve from the candles with the photo frame which then dissolves into the I miss you.