Wednesday, 16 November 2011

Our Visual Theme

Throughout our video the narrative is all about the past memories of the couple. And the guy getting haunted with these memories because he can't let go of the past. Therefore this theme would clearly link our music video with our digi pack and our magazine advert. So because of this our theme will be memories and being haunted.

The colours we use will not be really bright as it is a really emotional song and therefore the colours will reflect the meaning of the song by being quite striking in the black and white being used, but overall the image shouldn't be really bright as it won't fit in with the song.

Monday, 14 November 2011

Research

Due to the fact we won't be editing extremely or using a wide range of special effects I didn't have to research the techniques I will be using as I already know how to do them. So the following techniques we will be using is:

+ colour corrector
+ Vignette
+ fade in/ fade out
+ cross dissolves

Goodwins Theory Analysis on Students Work

+ Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
There is no dance routine but it is genre specific with bright colours.
+ There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
There is a vague link of the nerd needing to 'stop complaining'
+ There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
There is a link between these so it is illustrative with the pace of the song matching the visuals
+ The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There are lots of close ups and shots of the artist so there is a strong link of need to sell the artist. So there was a visual style of the nerd throughout.
+ There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
There isn't any notions of looking apart from the looking through the window and watching the nerd work in the classroom.



+ There is often intertextual reference (to films, tv programmes, other music videos etc).
There isn't really any interxtual reference but I feel as if this works due to the fact it looks unique and bold because of this.

Overall I think this video works well with the narrative they have chose and the use of bright colours and the variety of shots.

Thursday, 3 November 2011

Feedback from teachers

After speaking to Amar and Andrea we had some really useful advice which we will definitely use.

 For example using cross dissolves throughout to soften the scenes together as at the moment they are quite harsh, especially due to the colour change.

Also Amar said that we should make the colour difference even more extreme. As well as this he said that we should use the photos more with overlaying it on other scenes.

Also to maybe use transitions which blur the edges more to reflect it more as a memory.

 He said it was a very good storyline with alot of emotion which is great.

Also he said maybe have the sunset at the beginning and very slowly at the end to add to the emotion.

We don't need anymore footage unless we want to re film the artist from different angles to make it not so long in one angle view.

The memory bit with the photos and the memories overall we could use the grain/texture tool over the top to emphasise the memory aspect.

Wednesday, 2 November 2011

Thoughts on the feedback.

We are very pleased with our feedback as the only weakness we were shown was the editing which we haven't started yet so everything is on task and going well.

Rough Cut Feedback

Goodwin - The lyrics and visuals are illustrative as they tell a story. The music and visuals are long which suit the genre characteristics. Lots of shots of artists so genre specific. Ghost effect shows notion of looking.

Editing - The style seems to be a home made movie which doesn't suit the song.

Camera work - Steady shots thoughout the music video. Good use of close ups on the photos.

Mise-en-scene - Really good lots of locaions nice range, photobook/ photos. We love the sunset one, good costume - A* but sometimes the lighting was too dark to see what was going on.

Creativity and performance - Pictures of the couple together makes it convincing, good contrast of couple together and apart makes it very unique.

Rough Cut Video

 
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