Wednesday 28 September 2011

Goodwins Analysis of music video's

This lesson I looked at number of music videos within the same genre of our chosen video "haunted" by Rihanna, and analysed them based on Goodwin's theory.

The first music video i looked at was "California King Bed" which is also by Rihanna. I chose to analyse this video because it's by the same artist and also has a similar storyline and theme of love and heartbreak as "haunted".
http://www.youtube.com/watch?v=nhBorPm6JjQ&feature=player_detailpage 
The link between the music and visuals within this music video are very illustrative. The music in the video is slow and calm which matches the setting of a bedroom and also matches the movements of the artist as she is lying on the bed and seems to be relaxed. The lyrics and visuals are even more illustrative as the setting and artist match with the lyrics to the song. For example, the name of the song and the main chorus include the lyrics "California King Bed" and the setting of the video is within a bedroom, with the main focus being on the very large bed that they are both sitting on. Also when the artist sings the lyrics "We're ten thousand miles apart" the bed becomes wider making them both become further apart from each other and when she sings the lyrics "chest to chest" the focus on the screen is her touching his chest. Most of the Video consists of close-ups of the artist which fits in with the demands of the record label. Rihanna is looking into the camera a lot within in this video which creates voyeurism as the viewer will feel involved within in the video, feeling as though the artist is including them.

Another music video I chose to look at his "Halo" by Beyonce. I decided to look at this video to analyse because, like the other two, it is portraying two people in a relationship and focusing on their love. Even though this song shows a couple that are happy in their relationship, it still has many of the same elements from Goodwin's theory within it.
http://www.youtube.com/watch?feature=player_detailpage&v=bnVUHWCynig
The music and visuals are very similar to the music and visuals within Rihanna's "California King Bed" not only because it is also illustrative but it is also set in the couples house. The music in the song is slow, calm and cheerful linking well with the couple laying on the sofa together seeming to be relaxed and happy with each others company. There is some illustrative links between lyrics and visuals within this video, for example when she says "hit me like a ray of sun" she is shown laying down with a beam of sun from the window going straight into her face. However, the main chorus of the song includes the lyrics "I can see your halo" and she is singing it to her  boyfriend in the video but you can't actually see a halo. There are many close-ups in this video all exceeding the demands of the record label. There is also a sense of voyuerism as the viewer is looking into the couples house and watching them together.

These two videos that I have analysed are very similar to how we are expecting our music video to be like. It is the same genre of these songs with it also being very slow and calm and the storyline of the song being about love and relationships. Both these videos include very plain colours which is the same theme that we have chosen to go for in our music video so that the viewers attention is mainly on the lyrics to the song.

No comments:

Post a Comment

 
© 2009 13Q1-07 Music Video 2011. All Rights Reserved | Powered by Blogger
Design by psdvibe | Bloggerized By LawnyDesignz