Goodwin - The lyrics and visuals are illustrative as they tell a story. The music and visuals are long which suit the genre characteristics. Lots of shots of artists so genre specific. Ghost effect shows notion of looking.
Editing - The style seems to be a home made movie which doesn't suit the song.
Camera work - Steady shots thoughout the music video. Good use of close ups on the photos.
Mise-en-scene - Really good lots of locaions nice range, photobook/ photos. We love the sunset one, good costume - A* but sometimes the lighting was too dark to see what was going on.
Creativity and performance - Pictures of the couple together makes it convincing, good contrast of couple together and apart makes it very unique.
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