Wednesday, 16 November 2011

Analysis of Existing Magazine Advert

 The theme of this magazine advert really fits in with the theme that our music video has with the thought of ghosts and being haunted from the one you loved.

I love the way the image has being manipulated so that the opacity of the two characters represent the past and the present. And the subject matter reflects the emotion of the characters and the love they share. The way the top has been represented with the round circles fading together really works well to surround the image subtly. I feel as if we could use this technique really well too. The way the text has been shown 'GHOST THE MUSICAL' again represents the theme of the past and haunted by the blurred white style they have used against the image fading down to the black at the bottom. Again we could really use this technique to represent our haunted aspect.

The conventions of a magazine advert are the following: 'the name of the artist' so therefore in this case it is the title of the musical which is present. ' the release date' which is shown at the top as it states 'out tonight'.

'Website Addresses' should be present, and they are as it says 'ghostthemusical.com' and 'ticketmaster.co.uk'. Next reviews and ratings should be present however they aren't in this case due to it being a musical. In a music advert there should be a record labelling too. After this they should have visual imagery which they have with the two characters, and finally the image should be manipulated in some way which is shown as they have strongly manipulated this image to represent the Ghost theme of the musical.

In conclusion this is a very successful advert. And will help when creating ours as it shares the same theme which we are trying to represent. So we can use this to help us when creating ours as this is the technique we will need to use to represent our haunted theme just like they represented the ghost theme.


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