So I will start off with the beginning of her career with the song 'Just Dance'. This video was very successful with the wacky storyline, close ups of Lady Gaga, very up beat track with quick jump cuts. It had no major production however dance routines were present as it was set at a party so therefore was still upbeat and alot of dancing and voyeurism of the female body.
Moving onto 'Poker Face'. This video included mainly shots of Lady Gaga herself in wacky outfits, so therefore this is how this video enticed the audience. As well as this the way the video has been edited making it unusual helps to sell this video.
Finally a more recent video 'Bad Romance'. This again included lots of shots of Lady Gaga with wacky outfits, edited very uniquely to entice the audience and jump cuts. And in this video it includes a major production with dance routines.
So therefore overall as time as gone on she uses many of the same techniques however as you go along the timeline the bigger the production and dance routine. So there is many techniques which Lady Gaga uses in order to sell her videos to her target audience.
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