What fans expect (Our genres typical conventions)

I decided to research Rihannas videos in order to get a feel of what our audience will expect from this.

Rihanna - 'unfaithful', then 'we found love', then 'only girl in the world'

From watching these videos you can see that the audience will expect to see:

+ a storyline
+ a variety of shot types
+ clips vary in brightness/contrast
+ good lip syncing
+ shots of the artist.
+ actors and actresses