Mise-en-scene research for digipak and magazine advert

Before putting the image on my digipak I decided to have a look at rihannas videos, to see what sort of theme and style of videos she has.

From this I found that she always has a narrative to her videos. After seeing this video 'Paranoid' it inspired me to go down the route of 'old horror movie' themes.

So therefore instead of going for the obvious digipak image with the couple. I decided to use the blank tree shot and then layer the artist on top and change the opacity so she looks ghost like.

This will allow me to capture the audience for the whole album instead of just basing it on the couple of the haunted single.

From watching this video I also saw that mise-en-scene will be the creative key to the success of our product. For example we will have to be aware of the colours we will be using (black and white being dominant), we will consider the brightness of the overall package so as we used natural lighting it will be quite easy to play around with the brightness and contrast. So we will be using (Low key lighting) as this is the effect they use in horror movies to have areas of dark and light within the frame. We have already thought of the costume to be simple when taking the image. And the location was taken due to the romantic feel however when editing the photo we will make the tree look all dark and gloomy to give the scary haunted feel.

So overall from watching this video I have the idea of the mise-en-scene for both our digipak and magazine advert to make them part of a successful package which reflects our scary, gloomy, haunted concept with memories from the past.