For example your eye is firstly drawn to the image of the couple due to the colour differientation and also you are drawn to the title 'Ghost' so they have clearly thought about the framing of this advert to ensure the first thing you see is there concept of the 'ghost'.
The image has been placed in the centre of the frame in order to capture your attention straight away and show the difference of the guy and the lady.
Everything is in the foreground in order to capture your attention and this works really well.
The photography is balanced as there is one of the people on each side.
The use of filters have shown a clear difference between the colours and this works really well.
Overall you can clearly see they have thought about the composition of this advert by making their concept stand out in the foreground, experimenting with colours and filters, framing the image in the centre etc.
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