So to begin with the first point of Goodwins theory is: "Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
" So within this video there is a dance routine throughout so this video is very genre specific. The next point of Goodwins theory is: "There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting)." There is a vague link between these for example: 'I can see the stars all the way from here" at this shot she moved her hands to suggest stars so it is vaguely illustrative.
The next point is "There is a relationship between music and visuals (either illustrative, amplifying, contradicting)." The music pace fits the visuals throughout as the dance routine speeds up when the song does etc.
"The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style)." There is shots of the artist throughout with several close ups so this shows that they have used need to sell the artist. So the visual style this creates for Beyonce is that the focus is on her in this video with no narrative.
"There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body." For this point it is present as there is voyeuristic treatment of Beyonce throughout the video due to the fact of her outfit and her dancing throughout the video.
The last point of Goodwins Theory is "There is often intertextual reference (to films, tv programmes, other music videos etc)." There is no clear link to us of intertextual reference.
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