Music Video research:
The first video I looked at was “Memories” by Within Temptation. Dissimilar to the band’s usual rock based music, this song was rather slow in comparison and filled with deep meaning. The song is about looking back to the past with hints of loss and regret with the imagery of faded reflections in the mirror and a ghost like presence in both the video and the lyrics. In comparison to our own music video, the piece has been saturated to give it a dramatic and emotional feel, is story lined based and has a gothic quality to it. “Memories” however features the artist a lot more often than in our own video, is of a different genre and does not involve a couple particularly.
The second video I looked at was “Almost Lover” by A Fine Frenzy. This video is based around the loss of a love, similar to our own music video. It also includes elements of memories and looking back to the past, as if the woman’s lover had died for some reason. This feel is mirrored in our own music video project, but it is portrayed differently. There is so differentiation between the past and the present; all the clips are actually rather bright which gives a lighter sense to the video. This matches the lyrics; “I never want to see you unhappy”. The video overall has a very home-movie feel to it which, after reading feedback, is similar to our own video, but “Almost Lover” shows only one half of the couple and not the man. Furthermore the singer acts the woman of the couple, whereas in our video I played the artist and Nicola was the actress.
The third video I researched was “Reila” from the Japanese band The GazettE. Although the video is, of course, in Japanese I discovered many reasons as to why it is relevant to analyse in contrast to our own music video. The song and video again reflect a feeling of lost love and looking back to the past, reliving memories – shown by the girl looking back to her childhood, wishing to be a ballerina. The lyrics “Reila... Even if I try to call out your name, this voice does not reach you...” reflect this notion. The saturation of the video and the transitions used are also very similar to that of our own music video, as well as the pace of the song (despite being rock) and the haunting aspect of the video. The imagery of death and mourning is also used in the video, when Ruki – the singer - places flowers over the body towards the end of the piece. However the video is rather different to ours as the artists, particularly Ruki, are shown throughout most of the video and the pace of editing is much faster.
The fourth video I looked at was another by The GazettE, called “Pledge.” Rather different from the previous, this video was much slower paced and less dramatic in costume and imagery. The entirety of the video is in black and white, giving a very dramatic yet cold look to the video but the band are features less to give way to the actors performing the main story line of the video. Again it gives a sense of lost love and regret, especially with the imagery of tears and rain, and lyrics such as “Our hearts must know the meaning of losing each other”. Raw emotion is also shown more on Ruki’s face as he sang, which I tried to mimic in my own lip-synching performance in our video. The pace of editing has also slowed down slightly to match in with the feel of the song.
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