Media Product evaluation

1) Our media product features many forms and conventions of real media products after researching other artists and previous students media products alomg with inspiration from goodwins points. Goodwins points was a key base when creating our music video. We focused mainly on the relationship between lyrics and visuals as the storyline of our music being about a guy who has lost his girlfriend thinking about past memories, matches the lyrics to our song. We also focused on the demands on the record label by showing close-ups of the artist and regular shots of the arist lip syncing. We also did this throughout the whole media product by using a "haunted" and "ghostly" theme within the video, magazine advert and digipak with the use of a black and white effect and blurring images. When researching artists media products I noticed there is always a theme used in their digipaks and magazine adverts taken from their videos, so this was an inspiariton for us.

2) I think the combination of our main product and ancillary texts is rather effective as they all work together as a promotional package with the use of a "haunting" theme used within the whole product, enabling the audience to recognise the theme and link it to the song. The theme witin our media product was used to create a concept of  "haunting", we decided as a group to do this as it matches the lyrics, title and meaning of the song. However, we then carried this on within our magazine adver and digipak to allow people to understand the genre and concept of the song and also to attract the right audience to the song through the advert and digipak. A very sensitive and depressed image is created of the artist as it is a strong link with the mood and meaning of the song and can also help the audience relate to the storyline of the video.

3) We recieved feedback on our roughcut from a teacher who suggested we added a lot more dissolves between cuts and to exaggerate the black and white effect when showing memries of the couple. We were told the whole idea of cutting from memories to then showing the depressed guy alone was effective and the suggestions we were given to increase the effectiveness of this idea definitelt worked well. This was shown when we recieved our final cut feedback as we were told by our peers that our editing was effective as it was clear and effective but also gave a ghostly feel which was what we wanted to portray. We were also told that the use of props, costumes and lighting were effective, all jelping to create a ghostly but romantic feel. Our feeback on goodwins points was all rather positive as well. We were told the strimg link between our lyrics and visuals was good as the song has a strong meaning. However, the artist could have shown more emotion like the couple.

4) We used a lot of new media tehnologies within the whole process of our media product. Throughout the  planning process blogger was a big help with keeping all our ideas together in one place and also with keeping all of our research together of other artists and previous students to help with our own inspiration. Final cut was then used to ut together our music video and to add effects which enabled us to put all our ideas into one project and create our video. We used the HD cameras to film the scenes in our videos, these allowed us to have a wide range of shots of our artist, actors and to also get good quality shots, for example the sun set towards the end of video. The internet was a huge help in our research of artists and also to help with gathering information on the real artist to our song, rihanna. Finally we used a lot of photoshop within the making of our media product which became useful when putting together our digipak and magazine advert as it allowed us to create our images to fit into our "haunted" theme.