Me: The second question is 'how effective is the combination of your main product and ancillary texts? So to begin with how all three work as a promotional package?
Chloe: They work exteremely well as a package as they all share the haunted aspect and the emotion from losing someone. So because of this haunted and emotional aspect it well promote our package as its bold and people will be able to relate to losing someone you love.
Me: Okay so what concept were you trying to communicate?
The concept we were trying to create is the pure emotion of the lyrics. We did this through the contrast of the past and present within our video. It is also shown through our ancillary texts. for example the digipak has a haunted image of the couple with the opacity quite low so therefore it looks haunted, and then the magazine advert has a faded image of Abi in the far distance which plays with the magic eye.
Me: What image do they create for your artist?
The image they create for the artist is that the focus of the artists songs will always be on the lyrics and the meaning of them. And also they show that the focus will always be on the narrative instead of dominating shots of the artist. This is shown through all our materials for example the video has a strong narrative, our digipak has no image of the artist but pictures of the haunted aspect as well as the magazine advert. So therefore this is the image we have created.
Me: How are they successful at attracting the audience?
Chloe: They will attract the audience very well due to the emotion of the song being reflected in all our products. And some viewers may be able to relate to the concept we have of the narative of losing someone they have.
Chloe: Finally they work well together as we used the ethos of the video into the digipak and magazine advert and therefore viewers will easily recognise them due to the use of black and white, hautned, non vibrant use of colouring throughout all our products.
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