Editing

Here is another example of the use of cross dissolve from the candles with the photo frame which then dissolves into the I miss you.

Research of other artists digipaks

This lesson i looked at other artists digipaks as inspiration for our own. The first digipak i focused on was Katy Perry's for her album "Teenage Dream".  She seems to have an obvious theme of candy within hers, as on the cover she is shown lying naked on a cloud made from candy floss and the discs inside the digipak are made to look like a doughnut and a lollipop. After researching I have realised that Katy Perry's "Teenage Dream" Digipak is very closely related to her main single from the album, "California Gurls". The video to this song also includes clouds made out of candy floss along with, mountains made out of chocolate and lollipop trees, showing that she is keeping to her theme of candy. This Digipak is a good inspiration for us as we are planning on creating ours in relation to the video and themes from our music video.
http://www.youtube.com/watch?v=F57P9C4SAW4

Another artists Digipak i decided to focus on was Rihanna's for her album "Loud". She also seems to be following a theme within hers as it is made up from the colour red and includes lots of roses,
 including the two discs inside which are made to look like roses. She is lying in a bush of red

roses which matches the colour of her bright red hair. Just like Katy Perry, Rihanna's Digipak is closely related to one of her singles on the album. The music video to her song "Only Girl In The World" includes a lot of the same characteristics that her Digipak has. For example, within the video she is dancing in a field of red flowers, she is also shown dancing around a giant rose in the middle of a red field. Again , this digipak is another inspiration for our own one, because of its obvious links and themes from the music video.

http://www.youtube.com/watch?v=pa14VNsdSYM&ob=av2e

I also focused on a digipak from the artist Adele, as i feel that her image and style of music is very similar to our chosen song and will be a good inspiration for our own images in our digipak.

Adele's digipak includes dark colours and focuses on the artist herself, it also creates a certain mood as well, which relates to her style of music on the album. I focused on the music video to the song "Make You Feel My Love" which shows the artist sitting in a dark room looking upset which relates well with the mood, colours and theme of the digipak. Our own video and song is very much like this one so this is big influence and could be very similar to what our digipak will turn out like. She is shown sitting in a very dark setting on a sofa, which is very similar to our idea of a couple sitting together on a bench.
http://www.youtube.com/watch?v=0put0_a--Ng

Ideas for magazine advert

Our initial ideas of the magazine advert is that the background will be black. The text will then be white on black to make it striking and bold. The quote will be from MTV as it is a well known organisation which our target audience would know and recognise.

Ideas for our digipak

We have a basic idea of what we want our digipak to look like. This will be an image of the couple with their backs to the camera sitting on a bench. We will then link this in with the haunted aspect so therefore when editing the image we will make it colour and then make just the girl black and white. This will portray that the girl is no longer there. We will make the colours quite gloomy and dull to represent the mood of the song.

Analyse of Past Students Work - GROUP 09 Music Video 2009-10

This previous students music video was very successful in my opinion and I feel as if it will help me when producing our music video. For example the above photo was from the beginning of the video when you just see a landscape shot. It's a natural shot in which has been converted into black and white. I feel as if this is a very good idea as its quite a calm introduction. I also like the detail which you get from the leaves on the floor as it makes it unique and not just a stereotypical music video beginning for example clouds in the sky. 

This image is a screen grab from the music video. I feel as if this clip from the video works really well. They had stuck a photo of the couple onto the girls mirror so when you saw the guy singing they had a split screen of the girl putting her hair up in the mirror but your eye is drawn to the photo stuck on the mirror. I feel as if this is a really good and subtle way of showing a memory of them together in the past.

This is another screen grab. I included this as I like the way when the artist is singing it's just a natural background with no high contrast. It's just all about the lyrics of the song. So therefore as we are strongly focusing on the lyrics we could use this technique. 

Despite the subject matter being irrelevant I like the way the lighting has been shot and also the filter they have added on during the editing process. Therefore we will add filters onto ours to both show the clear difference between the past and present and also it gives that romantic feel to the shot. Especially the lighting helps to do this.

I like the fact the edges of the frame have been faded, I also like the angle they have used as you can see both people as well as the facial expressions to show the happiness. Again the lighting is great. 

Inspiration for our video

The first video which has helped to inspire me is Rihanna 'Unfaithful.' The way the video has been edited so it fits the beat is a good technique we could take into consideration. The cuts they have used with these are clips of the couple together so therefore we could use this to show past memories from the couple within our video. I shall try this technique within the montages' we shall have within our video. Another technique I can take from this video is the dark colours used to portray the mood of the story.

Beyonce 'Broken Hearted Girl' is a very good source of inspiration because they also use flashbacks to the past. They do this by using a black and white filter. And they play around with the contrast. So it's very high contrasted when seeing the artist to enhance her. Also at parts you can see the difference because the artist is in colour where as the past is black and white so therefore I feel as if that would be a good technique for our video so the audience can clearly see the difference. When the memories are shown its faded around the edge. Also when seeing the artist she is very strongly a silhouette. So therefore I will take this as inspiration as I think it is a very good technique. Also from this video it shows that when you are switching between the past and present it's better to have just simple fades between shots to make it flow better. So I will take this into consideration.  Within this video there is very long shots of footage so therefore it shows that popular videos have long sets of footage too so you can portray the story so we can stick to our idea of having quite long amounts of footage. Also the past memories are repetitive within this video at times with the past memories so to keep the continuity I may do this with our video to show the past memories. Another technique this video does is that you can only partially see the characters when having long shots and it works really well so I may try this.

The next video which has gave me inspiration is from the Leona Lewis video 'Run' this technique is during the editing process where they have faded the edges with a black ring. Also from her video 'I got you' I can take the way she positions her actor at the edge of the frame instead of the centre as it shows that it's not about the look of the actor it's about the meaning and emotion he is going through and feeling. Also from her video 'Footprints in the Sand' the emotion within it is extraordinary. Therefore before filming our actor will watch this video in order to capture the emotion in his acting just like the real life footage in this video.

Props

We will use a variety of props when showing the couples memories. For example: a variety of photos will be shown whether it be shots of photos to photo frames.

Another prop will be the use of candles to resemble the rememberance of the girlfriend.

A series of cards from the couples will also be shot to show a memory which they shared.

A note pad and pen will be used in the sequence where the actor writes I miss you.