Final Cut Feedback

Goodwins Points - The lyrics matched the visuals which was good as the song has a strong meaning.
                           - There was no intertextuality but this did not matter as the song is not commercial.
                           - The music did not match the visuals although the cuts were in time with the music.
                           - The genre chracteristics were there as the video showed the artist a lot.
                           - We saw the artist through a camera style showing which worked for the song.

Mise - en - scene - The costumes were basic which was good as it gave a natural feeling to the video. The locations were romantic and as a result matched with the lyrics. The lighting was effective as it created a ghostly feel. To improve, there could have been more extreme acting like when the male character violently chucks a rock off the bridge. The props were varied which was good but maybe too many were used.

Editing - The editing was effective as it was clear and natural but gav a ghostly feel. However there could have been more cuts as some shots were a little bit too long.

Camera work- The camera work was good as there was a variety of shots so the viewer did not get bored. Good use of extreme long shots and close ups, however some clips were too long.

The overall idea was effective and the acting was convincing. To improve, the artist could have been as emotional as the couple but apart from that it is a good performance.

Our final products

Creation of our magazine advert

After creating our digipak and the haunted theme working we decided to carry on with this in our magazine advert.

So we used our second tree/natural shot for the background and made that black and white, and then played around with the hue/saturation, as well as the brightness and contrast. When we had completed this we then layered it with the second image of the couple and made that black and white. We then changed the opacity so it looked haunted/spooky, we also used the filter 'linear dodge add' to make it more visible and haunted of the couple.

To make it a bit more different from the digipak we layered these with 'parchment' texture layer which makes it more unique so therefore it will capture the attention of our audiences as well as making the couple more visible.

So in both our digipak and magazine advert there is an image of either the artist or the couple which has been faded in by the opacity which means you have to look closely to see like a magic eye.

Digipak Creation

The image I have chosen to use for part of my digipak is the one below, this is due to the fact this image needs to sell the album instead of just our video single. Therefore I decided if we have the image without the couple then it will sell the overall album instead of just the single.

I then added a new adjustment layer of black and white.

After adjusting the reds,yellows,greens,cyans,blues and magentas I then added another adjustment layer for the hue and saturation and altered this to what I wanted it to be.

So from this I have the main image of my digipak done. After this all I have to do is add the image of Abi in the background and change the opacity, and burn the edges in.

Mise-en-scene research for digipak and magazine advert

Before putting the image on my digipak I decided to have a look at rihannas videos, to see what sort of theme and style of videos she has.

From this I found that she always has a narrative to her videos. After seeing this video 'Paranoid' it inspired me to go down the route of 'old horror movie' themes.

So therefore instead of going for the obvious digipak image with the couple. I decided to use the blank tree shot and then layer the artist on top and change the opacity so she looks ghost like.

This will allow me to capture the audience for the whole album instead of just basing it on the couple of the haunted single.

From watching this video I also saw that mise-en-scene will be the creative key to the success of our product. For example we will have to be aware of the colours we will be using (black and white being dominant), we will consider the brightness of the overall package so as we used natural lighting it will be quite easy to play around with the brightness and contrast. So we will be using (Low key lighting) as this is the effect they use in horror movies to have areas of dark and light within the frame. We have already thought of the costume to be simple when taking the image. And the location was taken due to the romantic feel however when editing the photo we will make the tree look all dark and gloomy to give the scary haunted feel.

So overall from watching this video I have the idea of the mise-en-scene for both our digipak and magazine advert to make them part of a successful package which reflects our scary, gloomy, haunted concept with memories from the past.

Font Styles

For our digipak and magazine advert I feel as if we don't need any fancy style of text due to the fact we will be putting a filter on to create the haunted aspect. And for the remaining text for example 'Rihanna' it will be simple yet bold so it is clear to the audience so it will capture their attention instantly as its bold and easy to read.

So I went on a font website in order to get a feel for the possible font. I then took a screenshot of the style of text we will be using to show the style I think will work well. So the text to left shows you the simplicity of the text yet its great as it stands out and it's easy to read.

Creation of Digipak and Magazine Adverts